How to increase your client base
The easiest way to instantly increase your current client base is to regain your inactive clients. You must identify how many of your old clients are no longer actively purchasing from your company and why they do. Here are three reasons why people stop buying from you:
- Something totally unrelated to you happened in their life that has caused them to stop dealing with you. They probably have every intention to start dealing with you again but just haven’t gotten around it yet.
- They experienced a problem during their last purchase.
- They can no longer benefit from your product or service.
The best way to reinstate your lost clients is to simply contact them. Make an appointment to visit them or call them if a visit is not possible. You can also choose to send them a letter. Tell your lost clients that you noticed that they have not been buying from your company and that you sense that something is wrong. Make sure that you communicate both humility and concern. Remember to focus on them and their well-being.
If your client falls under category number one, your call will awaken them into buyingagain. If your client falls into category number two, you must take the opportunity to tell them how much you value their business and apologize for the problem they encountered. Do something special to make up for the inconvenience they experienced.
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